MITSUI

SIS Sugar

SIS Sugar launched a new Low Gi Sugar product and needed to penetrate the market. To ensure a higher chance of success, we implemented a campaign strategy that included both digital and traditional marketing. The campaign concept leveraged negative public sentiments towards sugar to craft a fun and entertaining message as well as visuals and videos. 

•    Original concept development 

•    Campaign strategy

•    Content curation

•    Website development

•    Design and production of artwork and collaterals

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